Writing

Essays on econometrics, machine learning, data work in Egypt, and competitive Tekken.

I Built 13 Models to Predict Who Spends Money in Games. All 13 Failed — and That Was the Finding.

My MSc thesis at Kedge Business School set out to answer a question the mobile games industry treats as settled: which player behaviours predict who will spend money? Session

Renewable Energy Adoption Slowed Short-Run Growth Across 7 Countries. The Policy Answer Isn't to Stop.

This is an uncomfortable result to publish, so let me state the conclusion before the caveats, and then be very careful about what it does and does not license.

2,000× Less Carbon for 93% of the Accuracy: What We Learned Building for L'Oréal

Most machine learning competitions score one thing: performance. The L'Oréal hackathon we entered scored three — F1, CO₂ emissions, and model size. That single change to the o

Egyptian Logistics Runs on WhatsApp and Excel. Here's What Building Real Reporting on Top of That Actually Takes.

Every business intelligence tutorial starts with a clean data source. A warehouse, a schema, an API. In Egyptian logistics — and I suspect across most of the MENA operating en

From El Haras El Gomhory to the Tekken Egyptian League: What Competition Transfers, and What Doesn't

I played professional basketball for El Haras El Gomhory for six years. Before that, and alongside it, I spent roughly twelve years competing in FIFA and Call of Duty with Rea